Quality Assured Label® Announces New Expanded Content Label Technology

Minnetonka, Minnesota (March 2002) - Quality Assured Label® announces that it has developed technology for manufacturing a revolutionary new design of expanded content label called the BackPack™. "We called it the BackPack™ because it can very easily carry a lot of content. The BackPack™ has been in development for sometime. It has already been put through rigorous testing and is now being commercialized by two consumer packaged goods leaders", says Bob Westmeyer, CEO and Co-founder of QAL™.

According to Joe Franko, Chief Technical Officer and Co-founder of QAL™, "Our new BackPack™ out-performs any ECL currently available in the market. We developed this technology in response to the needs of our customers. They needed labels that could accommodate increasing government labeling requirements and, at the same time, provide stronger shelf-impact, more user-friendliness and better economics. And, that's what we developed for them!"

The BackPack™ is an ECL that is manufactured with a unique in-line process. It is available as either a PS or unsupported wrap label in 3-page and 5-page formats, in virtually any material, size or shape. The design provides superior performance in on-line application, re-sealability, and harsh environment tolerance. Furthermore, it doesn't require any changes to existing labeling equipment, materials or die lines. The BackPack™ not only provides a better solution for handling FDA or EPA labeling requirements but also provides improved security by eliminating risk of mis-matched label components.

Quality Assured Label® provides Innovative Solutions for Your Brand ™ to consumer packaged goods manufacturers and marketers. Since 1984, QAL™ has been developing and commercializing industry-leading innovations in packaging to help customers build their brands in the global marketplace. In addition to offering U.V. flexo, screen and letter press printing capabilities, available packaging components include BackPack™ expanded content labels, Q-Clear™ multi-message clear labels, and many other innovative printing solutions. QAL has state-of-the-art R&D, material testing, and printing facilities in Minnesota and North Carolina. Customer-centric service is provided through sales centers located in Minnesota, New York, North Carolina, Ohio, Pennsylvania, and Mexico. For more information, contact QAL Corporate Center at (952) 939-2000 or Sales@QAL.com.