Promotion & Cross Marketing
QAL Extended Content Label technology can be customized for a variety of consumer incentives. Our team is quick to respond to the fast passed development timeline needed to pull off a successful promotion.
Beverage Promotion
Put your marketing messages in the hands of your consumer. Adding a roll-fed booklet label to your beverage is a great way to introduce promotional content driving web traffic and social media programs.
Coupon
QAL dry release coupons are a great marketing tool. The robust construction is strong enough to hold to the package, but cleanly and easily removes for the consumer.
Cross Promote
Guardsman capitalized on the additional space a roll-fed ECL offers brands by cross promoting additional offerings within the family of wood protection and care products.
Dry Release Coupon
Cross promotion, instant savings, and games are just a few ways to use a dry release coupon. A coupon on your product may be just the final push to get the consumer to select your brand over the competition.
Integrated Coupon(s)
Spectrum Brands utilized our patented Roll-Fed ECL technology to integrate 3 coupons onto their top selling Bug Control produc allowing the brand cross marketing additional products and offering savings to their customers without the hassle of secondary labeling (the traditional method of adding IRCs).
Large Format Booklet
Booklet labels are offered up to 15” x 24”. For Bona, the fit was perfect for their NBA endorsed floor protection. A custom cut and stack booklet was developed to work around the constraints of the ears and bail.
Material Options
Our BackPack® Roll-Fed ECL is constructed from the same films as standard roll-fed labels. For Mother’s a metalized top ply gives a glimmer representative of the product.
Maximum Space
When your packaging profile is small, label space can be a challenge. Pressure Sensitive ECLs are offered in 3-, 5- and 7-page constructions. With up to 600% more label space, booklet labels are the answer to fit all required and desired content.
Meeting the Challenge
QAL’s Roll-Fed ECL met the challenge posed by Spectrum Brands: produce a roll-fed label that delivers all required content and carries coupons without increasing labeling time. The result is an ECL/IRC combo label that applies at the same speed as the brand’s single ply label.
Not Just for Aerosols
Often, aerosol cans are first to mind for a roll-fed Label. But any container not requiring front orientation can be labeled roll-fed. Roll-fed labels are a more cost effective solution to pressure sensitive labels.
One Label Many Solutions
Roll-Fed ECLs are frequently used to meet regulatory requirements, add application-multi-lingual content, cross promote, incorporate coupons, and provide additional consumer education or use tips.
Paper Booklet
Often used in the industrial and food/beverage market, cut and stack labels are a cost effective labeling solution. With QAL’s backpack technology, Cut and Stack labels can be converted into powerful 3-page communication tools.
Regulated product Label
For regulated products, brands can find it difficult to meet all label requirements without crowding front graphics or compromising marketing messages. Roll-Fed ECLs are the solution.
Save with IRCs
Instant Redeemable Coupons can be integrated seamlessly with our primary labels. Saving application time while building customer loyalty.