Roll-Fed ECL
BackPack® Roll-Fed Extended Content Label is a first of its kind patented product specifically designed to increase the content area available on roll-fed labeled products. This label offers endless options for customization.
Beverage Promotion
Put your marketing messages in the hands of your consumer. Adding a roll-fed booklet label to your beverage is a great way to introduce promotional content driving web traffic and social media programs.
Chemical Resistant
Not only is the Roll-Fed ECL consumer friendly to open and reseal it is durable. Like all of our products, it is manufactured with our UV ink system - offering superior product resistance.
Cross Promote
Guardsman capitalized on the additional space a roll-fed ECL offers brands by cross promoting additional offerings within the family of wood protection and care products.
Global Distribution
For this European private label spray paint, the Roll-Fed ECL was the solution to incorporate use, safety, and regulatory information for three distribution countries.
Integrated Coupon(s)
Spectrum Brands utilized our patented Roll-Fed ECL technology to integrate 3 coupons onto their top selling Bug Control produc allowing the brand cross marketing additional products and offering savings to their customers without the hassle of secondary labeling (the traditional method of adding IRCs).
Legible Copy
Have you ever picked up a product to find that the copy is too small to read? Roll-Fed ECLs solve this challenge. With 200% more content area all the required copy for regulated products fits at a comfortable size.
Material Options
Our BackPack® Roll-Fed ECL is constructed from the same films as standard roll-fed labels. For Mother’s a metalized top ply gives a glimmer representative of the product.
Meeting the Challenge
QAL’s Roll-Fed ECL met the challenge posed by Spectrum Brands: produce a roll-fed label that delivers all required content and carries coupons without increasing labeling time. The result is an ECL/IRC combo label that applies at the same speed as the brand’s single ply label.
Not Just for Aerosols
Often, aerosol cans are first to mind for a roll-fed Label. But any container not requiring front orientation can be labeled roll-fed. Roll-fed labels are a more cost effective solution to pressure sensitive labels.
One Label Many Solutions
Roll-Fed ECLs are frequently used to meet regulatory requirements, add application-multi-lingual content, cross promote, incorporate coupons, and provide additional consumer education or use tips.
Regulated product Label
For regulated products, brands can find it difficult to meet all label requirements without crowding front graphics or compromising marketing messages. Roll-Fed ECLs are the solution.
Room for Images
Rust-Oleum’s Pealable Primer makes use of our Roll-Fed Extended Content Label to offer use and safety instructions in multiple languages without crowding the label graphics
Safety First
Often brands turn to booklets on the cap, which are often lost over the life cycle of the product. With QAL’s Roll-Fed ECL important use instructions and safety precautions are always with the container.